COLLECTIVE MARKETING PLATFORM
Our Cloud-Based Marketing Platform fuses intelligent technology with your digital content to identify, create, and deliver content that reaches your customers with the right message at the right time — the precise moment in their journey when they are open to influence.
The more you use and feed it, the smarter it gets. The smarter it gets, the more you benefit from it. Capture the performance data and uncover new customer insights — what appeals to them, what resonates, and what compels action. From content analysis, to data-driven recommendations, our marketing technology streamlines the process while making every decision along the way smarter.
OPTIMIZED CONTENT & MESSAGING
CREATE BETTER CONTENT
Create content and messaging that resonates with customers, search engines, and social media to increase brand influence and visibility.
- Identify Opportunities to Engage.
- Securely Scale Content Generation.
- Diversify Writers, Topics, and Voices.
EXTEND THE CONVERSATION
Create momentum, build audience anticipation, and increase content visibility with precise distribution to the right channel at right time.
- Publish to Social, Blogs, and Inﬂuencers.
- Reach New Audiences Across Devices.
- Know What & When & Where to Publish.
Improve performance with smart data – identify the writers, creators, topics, and platorms that engage your audience and inspire action.
- Remove Complexity From Measurement.
- Identify Content & Topics That Inspire Action.
- Maximize Branded Content Visibility.
IMPROVE THE CUSTOMER EXPERIENCE
DYNAMIC BRAND EXPERIENCES
Dynamically create personalized experiences based on real-time customer attributes and historical behavior & data.
- Cloud-Based Single Click Deployment.
- Identify The Optimal Brand Presentation.
- Collect & Analyze Customer Data/Behavior.
Track each customer interaction with your brand and discover the content, messaging, and format that delivers the best outcome.
- Collect and Analyze Millions of Data Points.
- Optimize & Iterate Brand Interactions.
- Understand Content and Messaging Impact.
SPEED, SCALE, AGILITY
Experiment and test with agility. Intelligent automation & customer experience testing – in a frictionless, real-time, cloud-based environment.
- Create and Trigger User Experiences.
- Automate Based on Customer Actions.
- Simplify the Testing of New Hypotheses.
Unlock valuable customer insights – what appeals to them, what resonates, and what compels action – that is currently hidden within millions of unstructured data points.
- Standardized Data Ingestion Process.
- Human Trained, Self-Learning Data-Models.
- Automated Data Classiﬁcation & Tagging.
Simplify decision making, establish stronger data connections, and increase efficiency by eliminating the task of digging through piles of data and manually making assumptions.
- Real-Time Customer Insights.
- Focus On What Happened Not Why.
- Automated Analysis & Recommendations.
Rapidly improve performance by capturing the right data, preparing the data, and responding with a coordinated recommendation that understands content AND context.
- Agile Experimentation & Testing.
- Intelligent Processing & Automation.
- Frictionless Real-Time Cloud Environment.