PUREFOCUS BLOG

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06/05/2017

Dealing With Social Media Backlash

Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was backlash. Perhaps it was heard through the grapevine, but […]

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03/28/2017

Google Adwords Default Campaign Settings Every Advertiser Should Change

Google Adwords makes it extremely easy for advertisers get paid marketing campaigns up and running within an hour or two, even will little or no previous experience using the platform. Enter in some basic info, payment information, choose some keywords, create some ads, set bids & budgets – you’re good to go. Right? Sure, your […]

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03/24/2017

Planet of the Apps – Apple Fail

Apple has recently announced its plans to release original TV content on their Apple Music platform. They have released a trailer for one of their original shows called “Planet of the Apps”, a non-scripted reality TV show. From the looks of the trailer, it’s the spunky lovechild of Shark Tank and the Voice. Four celebrities, […]

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03/20/2017

The Best Way to Market Your Brand to the Millennial Generation

The Best Way to Market Your Brand to the Millennial Generation Spoiler alert: don’t. I was born in 1993 and although I have only had a couple of years as a marketing professional, I am quite sure I’m credible enough to write about the topic at hand. I am classified as an individual that is […]

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03/15/2017

Managing in the Disruptive Information Age

SCSIM Member Event Presentation The rapid pace and nature of evolving technologies have been stretching, or too often, obliterating the traditional boundaries of IT management. CIOs now find themselves dealing with external factors over which they have little or no control – yet they greatly influence an organization’s business and IT posture. The Winter 2017 […]

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03/12/2017

Why #ContentisQueen Should Trend

Onstage, offstage, online? Beyonce reigned supreme during the Grammys. Almost everyone on my feed was talking about her goddess-like performance which included some hypnotizing projected images and a tipping chair moment. A week before that, Lady Gaga was also the talk of the town because of her Super Bowl performance. A couple of weeks ago, […]

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03/07/2017

It’s Not About Your Product, It’s About Your Story

It’s Not About Your Product, It’s About Your Story. Consumers are changing, a full 70% of consumers prefer to get to know a brand via articles over ads. While social and digital marketing continue to capture an increasing share of marketing budgets, the ad world is faced with an existential crisis. With over 7.2B, yes […]

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02/24/2017

Snap IPO Boom or Bust

Decelerating user growth, Facebook attacking from all angles, and no shareholder voting rights. I’m not sure this is our IPO darling of 2017. Snap innovated and created a powerful platform but the real question is whats the long range outlook for the company. How will they slow the users exiting to Instagram (owned by Facebook) […]

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02/22/2017

Content Is King – Small Business Content Ideas

Content is king, and everyone, especially businesses, know that by now. Small businesses, however, sometimes have a tougher time creating content that competes with big brands and national companies — mainly because they have large budgets with which smaller businesses can’t compete. It sometimes boils down to a misunderstanding. Long-form content (over 1500 words) is […]

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02/11/2017

Top 5 Content Optimization Trends

Content optimization combines the power of content marketing and SEO to create a robust, cohesive data-driven marketing plan that drives awareness, expands reach, and improves customer engagement. Organizations are beginning to see the value in implementing this type of strategy, finding that it builds trust, increases leads, and delivers greater ROI than traditional marketing strategies. […]

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02/03/2017

Content Marketing in a “Mobile First” World (Part 1)

Without question, the rapid rate of adopting mobile devices over the years led to the shifts in the ever-changing and complex consumer behavior. Now, a “Mobile First” world exists where Internet-enabled mobile devices – smartphones, mobile phones, and tablets – take a more central, if not primary, role in online and even offline purchase decisions. […]

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12/11/2016

Building Your Allstar Social Media Team

There is no doubt that social media has become an integral part of doing business, both in terms of B2C and B2B. Though social media has been around for years, it is still an area in which companies struggle. It may seem easy just to hire a single (often young) person to head social media, […]

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11/23/2016

Getting Started With Video Marketing

Online video has made huge strides in the past couple years, and it is slated to make even bigger ones in the next few. Video will account for 80 percent of consumer Internet traffic by 2020; on mobile alone, 75 percent of the world’s data traffic will be dominated by mobile video by the same […]

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10/28/2016

Dealing With A Social Media Backlash

Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was backlash. Perhaps it was heard through the grapevine, but […]

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09/03/2016

SEO For Bing And Yahoo

Understanding Why All Search Engines Are Important Google is the default search engine for a good chunk of Internet users. It’s a preference so strongly felt that some users go to great lengths to avoid using anything other than Google. But even though Google dominates the search space, ignoring the other players is an unwise […]

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06/11/2016

Google IO In Review

Those working in the digital agency sphere are always looking for the latest and greatest in search, mobile and web development to bring to their clients. Keeping abreast of what Google, one of the most important players in the industry, is doing can keep you ahead of the game and your clients on the front […]

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