Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row.
Overall Facebook had four of the top 10 search terms for 2011, the same as in 2010. However query volume for the collection of Facebook terms grew 33 percent vs. last year.
Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched.
Website owners often wait until after their site is redesigned and launched before getting a SEO expert involved. Unfortunately, this can lead to expensive site design changes that could have been easily implemented during the design process.
Sometimes, it’s difficult or impossible to correct issues after a website is launched without essentially rebuilding the site again.
In addition, traffic from search engines can be severely reduced for months after a site is redesigned and launched. This impact can be minimized by taking the proper steps during the redesign process.
Here are 8 search engine optimization steps you should consider during a website redesign.
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Pure Focus – A leading Los Angeles Digital Marketing Firm announces new office location in Santa Monica, CA. “We’re excited to move our corporate headquarters to the beautiful city of Santa Monica, CA and increase our capacity and headcount” says Matt Stormoen, Founder of Pure Focus. “As the online space becomes more competitive, we’ve found an increasing need to meet in person with our clients. It’s proven to not only increase the speed at which we can launch new marketing initiatives, it also improves the information flow between agency and client.” Pure Focus is a Digital Marketing Agency focused on providing SEO, Paid Search Management, Display Advertising, Social Media, and Analytics to leading brands. For more information please visit Pure Focus at www.PureFocus.com.
According to a study in March by RSW/US: The “2011 New Business Report: A Client’s Look Ahead at Agencies,” only 44% of marketers are truly happy with their primary Agency, roughly similar to the past years’ studies. In 2008, 41% of marketers were “happy” and in 2009-2010, 47% stated they were “happy” with their current firm.
Only 55% of marketers state they would consider using their primary agency again if they were to put their account up for review. In 2008, 62% of marketers rated this question an “8-10″ and in the 2009-2010 survey, 69% of marketers rated this question an “8-10″, suggesting there was a higher likelihood of the marketer considering their current agency again.
3/25/2010 Los Angeles, CA – Pure Focus, LLC a premier Los Angeles Digital Marketing agency announces that it has acquired ACM, LLC a leading content publishing network with a large network of content sites under management. The acquisition will help Pure Focus deliver exceptional link building services and continue improving it’s link building and management program. Pure Focus says “this acquisition provides a strategic advantage by giving Pure Focus clients access to a high quality network for link development.”
Every one was buzzing last week over the Patent Facebook was granted for it’s news feed, but Google had a major patent victory too. The U.S. Patent and Trademark Office awarded the search giant a patent for using location in an advertising system last Tuesday.
Location based advertising is a big, and growing market. We use location based targeting at Pure Focus for almost every single client we have. Even national brands benefit from location based targeting. With Apple pushing it’s mobile platforms via iPhone & iPad it will be interesting to see how and if Google will invoke it’s recent Patent win.
The Pew Internet project has just released a report on consumers online news consumption: Understanding the Participatory News Consumer. Not entirely surprising, but interesting tidbits about portals, social media, and email use as it relates to news.
Some key highlights of the report:
Great article from Wired Magazine on how Google’s Algorithm rules the web. If you are interested in digging deeper in understanding how Google has evolved and what search engines ‘actually’ do, this article is a great overview. Half way down the page they have a great matrix that shows the major updates/changes over the last 10 years. Interesting read for those who want to know more about the evolution of Google Search.
Here’s the article: Exclusive: How Google’s Algorithm Rules the Web
I have to admit I was what some would call a late bloomer with Facebook. I just didn’t have the time, see the point, or feel the need to get “on Facebook”. Well, a lot has changed in the past two years and it’s now become a daily habit for all of us at Pure Focus. The value of reconnecting with past friends, associates, and colleagues is worth every minute spent. But, that’s not the topic of this post.
You see, Facebook has been getting a lot of chatter lately about creeping up on Google’s turf. In fact, Google has for the first time listed Facebook as a true competitor in it’s annual 10K filing:
Today I’d like to talk about the process of vetting keywords before undertaking SEO. So what is the process of ‘vetting’. It involves using Paid Search Marketing to test your potential keyword conversion metrics prior to investing a mountain of time optimizing for organic rankings. As you might know, ranking in the top 5 for a competitive keyword can take months – even years. Therefore it’s important to prove the value of the keyword before investing that time. (more…)
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