Pure Focus founder Matt Stormoen will be leading the Search Engine Marketing & Display Advertising session at the International Money Transfer Conference held at the Intercontinental Hotel in Los Angeles, CA on May 30th. To learn more about the IMTC West Conference visit their website at www.imtconferences.com. Interested in attending? View the Digital Marketing Seminar Agenda
Google introduced new changes to Adwords ad rotation. Instead of being able to rotate ‘evenly’ which is a must have for true A/B testing, Google will now be automatically switching ads after 30 days (provided no edits or new ads are created) to ‘optimize for clicks’. There’s been a lot of conversation going on in the blogosphere, with the majority of people disagreeing with the new change. We however take a bit of a different stance. You should always be testing ad copy to continue to increase CTR, so in essence this will force SEM professionals to always be testing new ad copy. If ad copy is left untouched for 30 days (which is shouldn’t be anyways), Google will go ahead and assume the greenlight to optimize for clicks on your behalf.
Full article here: Google to Change Adwords Rotation
Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row.
Overall Facebook had four of the top 10 search terms for 2011, the same as in 2010. However query volume for the collection of Facebook terms grew 33 percent vs. last year.
Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched.
Website owners often wait until after their site is redesigned and launched before getting a SEO expert involved. Unfortunately, this can lead to expensive site design changes that could have been easily implemented during the design process.
Sometimes, it’s difficult or impossible to correct issues after a website is launched without essentially rebuilding the site again.
In addition, traffic from search engines can be severely reduced for months after a site is redesigned and launched. This impact can be minimized by taking the proper steps during the redesign process.
Here are 8 search engine optimization steps you should consider during a website redesign.
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Pure Focus – A leading Los Angeles Digital Marketing Firm announces new office location in Santa Monica, CA. “We’re excited to move our corporate headquarters to the beautiful city of Santa Monica, CA and increase our capacity and headcount” says Matt Stormoen, Founder of Pure Focus. “As the online space becomes more competitive, we’ve found an increasing need to meet in person with our clients. It’s proven to not only increase the speed at which we can launch new marketing initiatives, it also improves the information flow between agency and client.” Pure Focus is a Digital Marketing Agency focused on providing SEO, Paid Search Management, Display Advertising, Social Media, and Analytics to leading brands. For more information please visit Pure Focus at www.PureFocus.com.
According to a study in March by RSW/US: The “2011 New Business Report: A Client’s Look Ahead at Agencies,” only 44% of marketers are truly happy with their primary Agency, roughly similar to the past years’ studies. In 2008, 41% of marketers were “happy” and in 2009-2010, 47% stated they were “happy” with their current firm.
Only 55% of marketers state they would consider using their primary agency again if they were to put their account up for review. In 2008, 62% of marketers rated this question an “8-10″ and in the 2009-2010 survey, 69% of marketers rated this question an “8-10″, suggesting there was a higher likelihood of the marketer considering their current agency again.
Overstock Penalized in Google Search http://pulsene.ws/12EuP
What happened to the quality of search results? It seems like the results keep getting worse. (more…)
Pure Focus (www.purefocus.com), a leading Los Angeles Digital Marketing Agency, announced today that it has achieved Google Certified Partner status.
Los Angeles, CA – Google Adwords has increasingly become the number one media channel advertisers earmark marketing dollars to fund. The reason is simple; with Google Adwords you can effectively and precisely measure your return on investment and (more…)
We often get questions from clients about bidding on their brand name when they appear number one in the organic results. Typically, the question is logical (more…)
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